JCPenney Introduces Affordable, Boho Styles for Women with Launch of Artesia


PLANO, Texas – (Sept. 6, 2018) – As JCPenney (NYSE: JCP) focuses on driving its women’s apparel business, the retailer is launching Artesia, a new boho style brand for women. Arriving just in time for the fall fashion season, Artesia offers an effortlessly chic collection of relaxed silhouettes, flowy fabrics and peasant-style tops and dresses that bring a modern twist to the vintage, bohemian trend. Available exclusively at JCPenney, the brand will launch in nearly 400 stores and at JCPenney.com beginning Sept. 7.

“We strategically chose to bring Artesia into our women’s assortment to fill a void on our floor. The carefree, eclectic aesthetic of the boho trend appeals to many women and the fit is flattering on countless different shapes and sizes,” said Jodie Johnson, senior vice president and head of merchandising for JCPenney. “With the introduction of Artesia, our customer can embrace the bohemian trend without spending a fortune, reinforcing our commitment to bring her elevated, on-trend looks at an incredible value.”

The debut collection of Artesia features an updated, free-spirited look, with items including crochet cardigans and dusters, peasant blouses and tiered flounce tops combined with beautiful details such as flutter sleeves, lace, tassels and fringe. Women will gravitate to the earthy tones and rich paisley prints of the brand, with each piece available on sale for less than $30. Located on the women’s floor next to the retailer’s a.n.a® denim shop, Artesia is designed to pair with denim pieces from the Company’s popular casual women’s brand.

Artesia will be showcased in the JCPenney women’s fall fashion mailer this month and promoted via the Company’s email, social and digital marketing channels. Customers can look forward to shopping new, whimsical styles from Artesia each month.

For high-res images, please visit: https://www.jcpnewsroom.com/news-releases/2018/0906_artesia_launch.html


JCPenney Corporate Communications & Public Relations:
(972) 431-3400 or [email protected]
Follow @jcpnews on Twitter for the latest announcements and Company information.


About JCPenney:
J. C. Penney Company, Inc. (NYSE: JCP), one of the nation’s largest apparel and home retailers, combines an expansive footprint of over 860 stores across the United States and Puerto Rico with a powerful e-commerce site, jcp.com, to deliver style and value for all hard-working American families. At every touchpoint, customers will discover stylish merchandise at incredible value from an extensive portfolio of private, exclusive and national brands. Reinforcing this shopping experience is the customer service and warrior spirit of approximately 98,000 associates across the globe, all driving toward the Company's mission to help customers find what they love for less time, money and effort. For additional information, please visit jcp.com.


###