July 20, 2021 – Introducing JCPenney Beauty, the Retailer’s New, Fully Inclusive Beauty Experience
July 15, 2021 – JCPenney Introduces Thereabouts™ Brand for Fully Inclusive Back-to-School Style
June 3, 2021 – JCPenney Expands Stylus™ Brand to Men’s Apparel and Accessories
May 24, 2021 – JCPenney Introduces Affordable, Luxurious Style with Launch of Ryegrass™
April 15, 2021 – JCPenney Debuts New Private Home Brand Loom + Forge™
March 25, 2021 – JCPenney Gets Spring Refresh with Newness Across All Categories
March 4, 2021 – Legacy Home Brand Fieldcrest® Joins JCPenney Exclusive Brand Portfolio
Jan. 26, 2021 – JCPenney Turns Up the Volume on Black History Month with Exclusive Assortment of Curated Merchandise
Jan. 7, 2021 – JCPenney Reinvents Xersion® Activewear Brand
