July 20, 2021 – Introducing JCPenney Beauty, the Retailer’s New, Fully Inclusive Beauty Experience
July 15, 2021 – JCPenney Introduces Thereabouts™ Brand for Fully Inclusive Back-to-School Style
June 3, 2021 – JCPenney Expands Stylus™ Brand to Men’s Apparel and Accessories
May 24, 2021 – JCPenney Introduces Affordable, Luxurious Style with Launch of Ryegrass™
April 15, 2021 – JCPenney Debuts New Private Home Brand Loom + Forge™
March 4, 2021 – Legacy Home Brand Fieldcrest® Joins JCPenney Exclusive Brand Portfolio
Jan. 7, 2021 – JCPenney Reinvents Xersion® Activewear Brand
Nov. 12, 2020 – All-New Styleisure™ Brand at JCPenney Promotes Equal Parts Style and Comfort as Company Continues to Innovate Ahead of the Holiday Season
May 26, 2020 – JCPenney Unveils Linden Street™ Home Brand Bedding Collection
March 2, 2020 – JCPenney Launches Style on the Go Curbside Pickup at 50 Additional Locations
Feb. 6, 2020 – JCPenney Unfolds Reimagined a.n.a Denim Collection with Assortment of Honestly Good Jeans
Sept. 10, 2019 – JCPenney Introduces St. John’s Bay® Outdoor Lifestyle Apparel for Men Rooted in Rugged Tradition
Aug. 15, 2019 – JCPenney Partners with thredUP in New Business Model Expansion
Oct. 2, 2018 – JCPenney Launches Peyton and Parker,™ a New Private Brand Designed for Families and Socially Connected Moms
Sept. 6, 2018 – JCPenney Introduces Affordable, Boho Styles for Women with Launch of Artesia™
Sept. 4, 2018 – JCPenney Unwraps Its “Top 20 Toys” List for Holiday 2018
Aug. 20, 2018 – JCPenney Takes Big & Tall to New Heights with Shaquille O’Neal XLG
Aug. 9, 2018 – JCPenney Launches Baby Shops in 500 Stores
July 12, 2018 – JCPenney Unveils a New State of Arizona this Back-to-School Season
June 7, 2018 – JCPenney Scores Big for Sports Enthusiasts with Launch of Fan Shops
April 30, 2018 – JCPenney Strikes a Chord with Exclusive Lionel Richie Home™ Collection
Feb. 26, 2018 – JCPenney Shines with Exclusive Styles of Girls’ Apparel Dedicated to Nickelodeon Star JoJo Siwa
Feb. 21, 2018 – JCPenney Launches Obsess, a Totally Fun, Totally Stylish Tween Brand
Oct. 30, 2017 – JCPenney Builds on Toy Shops with Lego® Partnership
Oct. 19, 2017 – JCPenney Charges into Smartwatches this Holiday
Oct. 10, 2017 – JCPenney Teams Up with Tracee Ellis Ross for Sparkling Holiday Capsule Collection
Sept. 26, 2017 – JCPenney Adds Frigidaire® to 600 Major Appliance Showrooms
August 22, 2017 – JCPenney Launches Frank + Lulu® Featuring Dreamy New Home Collections for Kids
July 31, 2017 – JCPenney Joins the Project Runway® Catwalk with an Exclusive Fashion Brand and Multi-Season Retail Sponsorship
July 13, 2017 – JCPenney Introduces Toy Shops in All Stores
June 12, 2017 – JCPenney Welcomes Libby Edelman® Fashion Brand Featuring Modern Designs for the Everyday Woman
June 6, 2017 – New JCPenney Dorm Shops Prepare Students for Campus Life
May 18, 2017 – JCPenney Emerges into B2B with Solutions that Cater to the Hospitality and Property Management Industries
April 24, 2017 – JCPenney Partners with Sephora to Expand Beauty Retail Offerings with 70 New Locations and 32 Expansions Nationwide
April 10, 2017 – JCPenney Adds Volume to Its Stores by Transforming More Salons to The Salon by InStyle
March 13, 2017 – JCPenney Accelerates Its Expansion in Home Services by Testing Replacement and Remodeling Programs
Jan. 17, 2017 – JCPenney Underscores Commitment to Activewear with Launch of Nike® Shops
Oct. 25, 2016 – JCPenney Channels the Millennial Shopper with Emphasis on Modern and Casual Trends in Home
Sept. 30, 2016 – JCPenney Announces Refund Offer on Royal Velvet® Egyptian Cotton Towels and Comforter Set
Sept. 27, 2016 – JCPenney Caters to Millennial Guys with Hip, Stylish Brands That Take Him From Work to Play
Sept. 20, 2016 – JCPenney Introduces High-End Assortment of Cooks Signature™ Cookware & Kitchen Electrics for the Home Chef
Sept. 12, 2016 – JCPenney Celebrates 40 Years of Liz Claiborne
Sept. 1, 2016 – JCPenney Debuts Fall Capsule Collection by Plus-size Designer Ashley Nell Tipton
July 19, 2016 – JCPenney Entices Back-to-school Shoppers with Styles and Deals Worth Every Penny
May 9, 2016 – JCPenney Expands Major Appliances to JCP.com and 500 Stores Nationwide
May 5, 2016 – JCPenney Teams Up with Michael Strahan for Exclusive New Active Lifestyle Collection
April 26, 2016 – JCPenney Celebrates 10 Years of Sephora Inside JCPenney with 60 New Locations
April 12, 2016 – JCPenney Launches Its First Fashion Brand for Plus-size Women and Collaborates with “Project Runway®” Winner Ashley Nell Tipton
Feb. 8, 2016 – JCPenney Entices Millenials with Launch of Belle + Sky™
Jan. 19, 2016 – JCPenney Embarks on a Return to Appliances
Oct. 1, 2015 – JCPenney Expands the Magic of Disney with Exclusive New Collection
Sept. 8, 2015 – JCPenney Suits Up with Collection by Michael Strahan™
Sept. 4, 2015 – JCPenney Unveils a Galaxy of Star Wars™ Merchandise
Aug. 18, 2015 – JCPenney Celebrates 10th Anniversary of nicole by Nicole Miller® with Limited Edition Collection
June 16, 2015 – JCPenney is the First Retailer to Earn the Green Good Housekeeping Seal for Textiles
April 29, 2015 – JCPenney Grows its Sephora Presence with 25 New Locations and Six Expansions
April 23, 2015 – JCPenney Debuts New Bedding Collection with Eva Longoria
April 6, 2015 – JCPenney Earns Good Housekeeping Seal for over 75 Home Products
March 2, 2015 – JCPenney Welcomes the Arrival of Spring with New brand and Must-Have Looks of the Season
Feb. 19, 2015 – JCPenney Springs into Oscar® Season with New Marketing Campaign
Feb. 10, 2015 – JCPenney Serves Up First-Ever Product Line from Ultimate Food Resource “Epicurious”
Feb. 5, 2015 – JCPenney Partners with InStyle to Roll Out an Entirely New Salon Experience
