Jill Soltau becomes CEO.
JCPenney launches toy shops in all stores.
JCPenney opens first-ever global operations center in Bangalore, India.
JCPenney acquires rights to Liz Claiborne brands.
JCPenney exits the catalog business.
JCPenney opens its first store in Manhattan.
JCPenney launches its customer loyalty program, JCPenney Rewards.
JCPenney launches Sephora inside JCPenney concept.
The Company launches jcpenney.com, making it one of the first national retaliers to embrace e-commerce.
Company headquarters relocates to Plano, Texas, from Manhattan.
James Cash Penney dies at the age of 95.
JCPenney opens its first salon in King of Prussia, Pennsylvania.
JCPenney issues its first catalog.
JCPenney introduces credit sales, ending its historic “cash only” policy.
The Company reaches $1 billion in sales.
The J.C. Penney Company becomes a publicly traded company, one week before the market crash and the beginning of the Great Depression.
The Company establishes its headquarters in New York City and begins introducing its first private label brand with the launch of Marathon Hats. Additional private brands eventually include Gaymode hosiery, Silver Moon lingerie, Big Mac work wear and Towncraft menswear.
The Company incorporates and changes its name to the J.C. Penney Company.
James Cash Penney opens his first Golden Rule store in Kemmerer, Wyoming.