2018

Jill Soltau becomes CEO.


2017

JCPenney launches toy shops in all stores.


2016

JCPenney opens first-ever global operations center in Bangalore, India.

2016

JCPenney re-enters the appliance business.


2011

JCPenney acquires rights to Liz Claiborne brands.


2010

JCPenney exits the catalog business.


2009

JCPenney opens its first store in Manhattan.


2008

JCPenney launches its customer loyalty program, JCPenney Rewards.


2006

JCPenney launches Sephora inside JCPenney concept.


1994

The Company launches jcpenney.com, making it one of the first national retaliers to embrace e-commerce.


1988

Company headquarters relocates to Plano, Texas, from Manhattan.


1971

James Cash Penney dies at the age of 95.


1963

JCPenney issues its first catalog.


1958

JCPenney introduces credit sales, ending its historic “cash only” policy.


1951

The Company reaches $1 billion in sales.


1929

The J.C. Penney Company becomes a publicly traded company, one week before the market crash and the beginning of the Great Depression.


1914

The Company establishes its headquarters in New York City and begins introducing its first private label brand with the launch of Marathon Hats. Additional private brands eventually include Gaymode hosiery, Silver Moon lingerie, Big Mac work wear and Towncraft menswear.


1913

The Company incorporates and changes its name to the J.C. Penney Company.


1902

James Cash Penney opens his first Golden Rule store in Kemmerer, Wyoming.