Just Announced

July 20, 2021 – Introducing JCPenney Beauty, the Retailer’s New, Fully Inclusive Beauty Experience

BRANDS

July 15, 2021 – JCPenney Introduces Thereabouts™ Brand for Fully Inclusive Back-to-School Style

BRANDS

May 24, 2021 – JCPenney Introduces Affordable, Luxurious Style with Launch of Ryegrass™

BRANDS

June 3, 2021 – JCPenney Expands Stylus™ Brand to Men’s Apparel and Accessories

BRANDS

April 15, 2021 – JCPenney Debuts New Private Home Brand Loom + Forge™


In the Headlines

WWD
July 20, 2021 – EXCLUSIVE: Thirteen Lune to Launch In-store at J.C. Penney
AdWeek
July 20, 2021 – JCPenney’s New Clothing Line Includes Products for Kids With Disabilities
Chain Storage Age
July 20, 2021 – J.C. Penney plans inclusive ‘store-within-a-store’ beauty experience
Footwear News
July 15, 2021 – How Kohl’s, Walmart, JCPenney and Target Are Battling It Out to Win Over Back-to-School Shoppers
Sourcing Journal
July 15 2021 – Let the Back-to-School Wars Begin
Store Brands
July 15, 2021 – JCP debuts its most inclusive kids store brand eve

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