Just Announced

April 15, 2021 – JCPenney Debuts New Private Home Brand Loom + Forge™

SEASONAL

March 25, 2021 – JCPenney Gets Spring Refresh with Newness Across All Categories

BRANDS

Jan. 7, 2021 – JCPenney Turns Up the Volume on Black History Month with Exclusive Assortment of Curated Merchandise

BRANDS

March 4, 2021 – Legacy Home Brand Fieldcrest® Joins JCPenney Exclusive Brand Portfolio

BRANDS

Jan. 7, 2021 – JCPenney Reinvents Xersion® Activewear Brand


In the Headlines

April 1, 2021 – Exclusive: Athene to take over $2.8 billion in J.C. Penney pension obligations
March 26, 2021 – JC Penney’s interim CEO sees green shoots emerging as department store chain plots post-bankruptcy turnaround
March 26, 2021 – CNBC: JCPenney to Add Products From Forever 21, Juicy Couture as Part of Turnaround Effort
@JCPNews

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