Just Announced

July 20, 2021 – Introducing JCPenney Beauty, the Retailer’s New, Fully Inclusive Beauty Experience

BRANDS

July 15, 2021 – JCPenney Introduces Thereabouts Brand for Fully Inclusive Back-to-School Style

BRANDS

May 24, 2021 – JCPenney Introduces Affordable, Luxurious Style with Launch of Ryegrass

BRANDS

June 3, 2021 – JCPenney Expands Stylus Brand to Men’s Apparel and Accessories

BRANDS

April 15, 2021 – JCPenney Debuts New Private Home Brand Loom + Forge