Just Announced

Sept. 30, 2021 – JCPenney Unveils Brands and Store Locations for New, Inclusive Beauty Experience

BRANDS

Sept. 23, 2021 – Introducing Juicy by Juicy Couture: Launching Exclusively at JCPenney

SEASONAL

Sept. 9, 2021 – Prepare for Autumn’s Arrival with New Seasonal Styles at JCPenney

BRANDS

Sept. 16, 2021 – JCPenney Launches New Home Collection with The Novogratz

SEASONAL

Aug. 5, 2021 – JCPenney Rings in New School Year with Style, Value, and Incredible Savings


In the Headlines

Beauty Independent
Oct. 18, 2021 – J.C. Penney’s New Beauty Concept Is Giving Many Indie Brands Their First Shot At Retail
AdWeek
Oct. 4, 2021 – JCPenney Outlines New Beauty Offering to Replace Sephora
WWD
Sept. 30, 2021 – EXCLUSIVE: The Strategy Behind Penney’s Beauty Redux
Glossy
Sept. 30, 2021 – How JCPenney is filling the Sephora gap
WWD
Sept. 23, 2021 – Penney’s Teams With ABG to Launch Juicy By Juicy Couture

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