Just Announced

April 15, 2021 – JCPenney Debuts New Private Home Brand Loom + Forge™

SEASONAL

March 25, 2021 – JCPenney Gets Spring Refresh with Newness Across All Categories

BRANDS

Jan. 7, 2021 – JCPenney Turns Up the Volume on Black History Month with Exclusive Assortment of Curated Merchandise

BRANDS

March 4, 2021 – Legacy Home Brand Fieldcrest® Joins JCPenney Exclusive Brand Portfolio

BRANDS

Jan. 7, 2021 – JCPenney Reinvents Xersion® Activewear Brand


In the Headlines

April 22, 2021 – J.C. Penney’s Michelle Wlazlo Talks Private Brands, Fall Plans
April 19, 2021 – JCPenney Is the Latest Retailer With a New Private Label Home Brand
March 26, 2021 – J.C. Penney debuts private home brand, Loom + Forge
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