Just Announced

June 3, 2021 – JCPenney Expands Stylus™ Brand to Men’s Apparel and Accessories

BRANDS

May 24, 2021 – JCPenney Introduces Affordable, Luxurious Style with Launch of Ryegrass™

SEASONAL

March 25, 2021 – JCPenney Gets Spring Refresh with Newness Across All Categories

BRANDS

April 15, 2021 – JCPenney Debuts New Private Home Brand Loom + Forge™

BRANDS

March 4, 2021 – Legacy Home Brand Fieldcrest® Joins JCPenney Exclusive Brand Portfolio


In the Headlines

Forbes
May 24, 2021 – J.C. Penney Ups Fashion Quotient With New Ryegrass Brand
Sourcing Journal
May 24 2021 – JCPenney’s Fashion Transformation Continues
Bloomberg
May 7, 2021 – JCPenney CEO Touts $1.2 Billion Cash Buffer After Bankruptcy
@JCPNews

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