JCPENNEY CELEBRATES THE SEASON OF GIVING

Company Helps Customers “Jingle More Bells” Through Amazing Holiday Gifts, Random Acts of Giving and Support of Military Families

Stores Welcome Black Friday Shoppers at 5 p.m. Thanksgiving Day with Free Disney® Snow Globes and Coupon Giveaway up to $100 Off Purchases
PLANO, TX – (Nov. 13, 2014) – This holiday season, JCPenney is proving that there’s nothing better than the spirit that comes with giving. Through promotional sales events and an inspiring holiday campaign, JCPenney is encouraging customers to “Jingle More Bells” by showcasing an extraordinary selection of gifts that deliver great style for the entire family at an unbeatable value.

“‘Jingle More Bells’ is designed to answer the long-held question of whether it’s truly better to give or receive,” said Debra Berman, chief marketing officer at JCPenney. “Through a robust marketing campaign that includes consumer and philanthropic events, social media engagement and a series of creative ads, JCPenney is showing how easy it is to give this season by delighting customers with its amazing gift selection, compelling promotions and unique savings offers that make it possible to spread cheer to everyone on their list.”

Thanksgiving Shopping Feast
JCPenney kicks off the holiday shopping season with its annual Black Friday sale starting on Thanksgiving Day when doors open at 5 p.m. While supplies last, JCPenney will be greeting its early bird patrons with a free 2014 edition Disney® snow globe and a special Jingle Bell envelope containing a $10 off $10 coupon that is immediately redeemable in store. One out of every 100 coupons will offer a $100 off $100 or more purchase that is valid on Thanksgiving through Christmas Eve.

This year’s shopping event will be one of the biggest in Company history, featuring thousands of Doorbusters and Big Buys reflected within a 72-page Black Friday sales circular. Stores will stay open through 10 p.m. on Black Friday to offer some of the lowest prices on popular gifts this holiday season. Some of the most anticipated Doorbuster deals will include:



• $2.99 Home Expressions bath towel

• $4.99 Disney mini plush toy

• $9.99 small kitchen electrics

• $19.99 boots for her

• $39.99 Nuband fitness tracker

• $39.99 Protocol 4-pc luggage set

• $159.99 ½ ct. t.w. diamond stud earrings in 10k yellow or white gold


Customers can also take advantage of Black Friday prices on jcpenney.com all day on Thanksgiving through 1 p.m. on Black Friday, receiving free shipping on orders over $49. Over 50,000 Cyber Monday deals will be available at jcpenney.com on Nov. 30 and Dec. 1 as part of a two-day “Out-Click St. Nick” sale. This will be the first year that Cyber Monday deals will be available in stores.


#JustGotJingled
In a unique social activation, JCPenney is inviting customers to share the moments when they’ve been able to “Jingle More Bells” this holiday season. Whether it’s sweeping an elderly neighbor’s sidewalk, paying for a stranger’s coffee or finding that perfect gift for a hard-to-please uncle, JCPenney is encouraging followers to share those giving occasions on social media using #JustGotJingled. The hashtag is intended to inspire a movement that encourages people to “jingle” it forward by spreading holiday cheer, capturing it on video or photo and then posting it to their favorite social media channel. The campaign will be supported by a JustGotJingled.com microsite, where visitors will find inspiration, weekly challenges and heartwarming videos demonstrating random acts of giving.

Warm Hands, Giving Spirits
This season, JCPenney associates from stores to supply chain centers will join in the holiday spirit by wearing special red and white candy cane-striped gloves, as seen in the holiday television commercials that debuted on Nov. 12. The festive gloves will be highlighted in weekly sales circulars and in-store signage with playful images of glove-clad hands signing “peace,” “love,” “joy” and more. The festive gloves serve as a warm reminder to honor the spirit of the season.

The gloves will also be worn by a team of helpful “elves” known as the JCPenney Jingle Brigade who will visit various cities across the country on Dec. 2, Giving Tuesday, to surprise and delight unsuspecting locals with spontaneous acts of generosity. During their nationwide stops, the Jingle Brigade will invite kids from a local Boys & Girls Club to visit a JCPenney store and participate in a special shopping experience that enables kids to select gifts for their families while being treated to a photo opportunity with a local hometown celebrity.

Giving Back to Those Who Serve
From Dec. 1-19, customers will be invited to round up their purchase to the nearest dollar and donate the difference to JCPenney Cares. Customer contributions donated to JCPenney Cares will directly fund programs focused on supporting military families through the USO (United Service Organization) and Boys & Girls Clubs of America’s affiliated Youth Centers on U.S. military installations worldwide. Dedicated to supporting U.S. troops and their families, the USO provides the military community with programs, services and entertainment that keep them connected and comforted throughout their service. Through its partnership with the U.S. Armed Forces, Boys & Girls Clubs of America serves the unique needs of military families by offering a safe place, caring adult mentors and high-impact youth development programs on a daily basis during critical non-school hours.

For holiday shopping b-roll, product and marketing visuals, please visit jcpnewsroom.com/posts/262/JCPenney-Celebrates-Giving. For the Spanish version of this holiday release, please click jcpnewsroom.com/browse/Comunicados-de-Prensa

JCPenney Media Relations
972-431-3400 or jcpnews@jcp.com
@jcpnews

About JCPenney
J. C. Penney Company, Inc. (NYSE: JCP), one of the nation’s largest apparel and home furnishing retailers, is dedicated to fitting the diversity of America with unparalleled style, quality and value. Across approximately 1,060 stores and at jcpenney.com, customers will discover a broad assortment of national, private and exclusive brands to fit all shapes, sizes, colors and wallets. For more information, please visit jcpenney.com.

###