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JCPENNEY DEBUTS NEW HOME STORE WITH A NATIONWIDE HOUSEWARMING EVENT

PLANO, TX (June 6, 2013) – jcpenney [NYSE: JCP] today is debuting an entirely new Home store with the launch of exciting new products and exclusive attractions from Michael Graves Design, MarthaHome, Happy Chic® by Jonathan Adler, Design by Conran, BODUM®, ORDNING&REDA®, and expanded offerings available on jcp.com. More than 500 stores received a complete Home department renovation with updated flooring, accent lighting, custom fixturing and a widened pathway to create an inspiring environment for shopping a curated selection of affordable, high-quality furnishings by some of the world's most recognizable designers and trusted brands. The Company is celebrating its grand re-opening with a Housewarming event June 7-9 with live product demonstrations and free gifts with purchase.

For the complete announcement and a virtual tour of the new jcpenney home department, please see the video news release. For fact sheets, before and after images and other media assets, please visit jcpmediaroom.com.

jcpenney Media Relations
972-431-3400 or jcpnews@jcp.com

About jcpenney:
J. C. Penney Company, Inc. (NYSE: JCP), one of the nation's largest apparel and home furnishing retailers, is undergoing a resurgence to become America's preferred retail destination for unmatched style, quality and value. Across 1,100 stores and at jcp.com, customers will discover an inspiring shopping environment that features the most sought after collection of private, national and exclusive brands and attractions. For more information, please visit jcp.com.

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