JCPenney was founded in Kemmerer, Wyoming, in 1902 by James Cash Penney. The first store, named The Golden Rule, set the standard by which we have operated for over a century – to treat others as we would like to be treated. Today, we operate approximately 875 locations across the United States and Puerto Rico – and while fashion and shopping patterns have evolved, our focus on customer service remains unchanged.


JCPenney has a diversified supplier base, purchasing merchandise from approximately 2,700 domestic and foreign suppliers. In addition to the Plano, Texas home office, the Company maintains buying and quality assurance offices in multiple locations across the globe.

JCPenney recognizes that sustaining strong relationships with our suppliers is crucial. The Company’s supplier principles detail strict expectations of all suppliers that conduct business with JCPenney. Principles include expectations on business ethics, working conditions, safe products, social responsibility and environmental impact.


JCPenney pioneered e-commerce in 1994 with the introduction of, one of the first online apparel and home furnishings websites. The site has since grown to be an integral part of JCPenney’s omnichannel approach to retail. The site is optimized for tablet and mobile devices, and the online inventory is also accessible on JCPenney’s mobile application, available on Apple iOS and Android. can be viewed at tens of thousands of in-store point-of-sale registers and mobile devices, allowing associates to check merchandise availability in all JCPenney stores, as well as place orders on the spot. All orders can be shipped and returned to any JCPenney store across the country.


As a company founded on the Golden Rule, we have a strong legacy of giving back to the communities in which we live and work. We believe in building strong, vibrant communities by supporting moms and what matters to them most. That’s why we are committed to investing our time, money and effort into causes and charities that help support her and her community. Through our non-profit organization, The JCPenney Foundation, we support organizations like the Y, Boys & Girls Clubs of America and After-School All-Stars, to serve the needs of underserved kids by providing clothing, youth opportunities and career readiness. Supporting the communities we serve goes well beyond philanthropic efforts – it's also about making mindful decisions in all of our operations, whether in stores, supply chain, customer service centers or international offices. Today, as we invest in the future of our business, we remain committed to building on our legacy of responsible corporate citizenship by advancing social, environmental and ethical standards across our operations.