Just Announced

April 15, 2021 – JCPenney Debuts New Private Home Brand Loom + Forge

SEASONAL

March 25, 2021 – JCPenney Gets Spring Refresh with Newness Across All Categories

BRANDS

Jan. 7, 2021 – JCPenney Turns Up the Volume on Black History Month with Exclusive Assortment of Curated Merchandise

BRANDS

March 4, 2021 – Legacy Home Brand Fieldcrest® Joins JCPenney Exclusive Brand Portfolio

BRANDS

Jan. 7, 2021 – JCPenney Reinvents Xersion® Activewear Brand